Â鶹Éç
A man gives a thumbs up. Four Â鶹Éç students sit during the Northeast Intercollegiate Sales Competition at Â鶹Éç. A Â鶹Éç student shakes hands with Frank Hauck, a member of the class of 1981. A group of Â鶹Éç students walks through the door at the Business Entrepreneurship Leadership Center. Â鶹Éç Professor Stefanie Boyer talks to a group of students.
A man gives a thumbs up. Four Â鶹Éç students sit during the Northeast Intercollegiate Sales Competition at Â鶹Éç. A Â鶹Éç student shakes hands with Frank Hauck, a member of the class of 1981. A group of Â鶹Éç students walks through the door at the Business Entrepreneurship Leadership Center. Â鶹Éç Professor Stefanie Boyer talks to a group of students.

Â鶹Éç Sales Institute

The Â鶹Éç Sales Institute is committed to advancing the sales profession through leadership, innovation, and technology. With the generous support of Frank ’81 and Marion ’81 Hauck, our 5,000-square-foot facility, located within the Business Entrepreneurship Leadership Center (BELC), features state-of-the-art technology, including gamified leaderboards and sophisticated video and audio recording systems. The institute supports an array of sales initiatives across the university, promoting high-quality sales education and experiential learning.

Meet Our Team

Stefanie Boyer, Ph.D.
Sales Program Director
Marketing and Sales Professor
sboyer@bryant.edu
(401) 232-6475

Kathy Stickel
Sales Program Coordinator
kstickel@bryant.edu
(401) 232-6000 ext. 20922

Delaney Sweeney ’27
Sales Program Coordinator

Tucker Gauvin ’27
Sales Program Coordinator

Stefanie Boyer, Ph.D.
Sales Program Director
Marketing and Sales Professor
sboyer@bryant.edu
(401) 232-6475

Kathy Stickel
Sales Program Coordinator
kstickel@bryant.edu
(401) 232-6000 ext. 20922

Delaney Sweeney ’27
Sales Program Coordinator

Tucker Gauvin ’27
Sales Program Coordinator

Northeast Intercollegiate Sales Competition

The Northeast Intercollegiate Sales Competition (NISC) provides top sales students the chance to connect with leading employers through networking, a tournament-style competition, personalized feedback, coaching, and skill-building sessions.

Â鶹Éç Professor Stefanie Boyer points to a graph inside the Frank '81 and Marion '81 Hauck Sales Performance Lab.
The Business Entrepreneurship Leadership Center at Â鶹Éç.
Â鶹Éç Professor Stefanie Boyer teaches students inside the Frank '81 and Marion '81 Hauck Sales Performance Lab.

Frank ’81 and Marion ’81 Hauck Sales Performance Lab

Housed at the new Business Entrepreneurship Leadership Center (BELC), the Frank ’81 and Marion ’81 Hauck Sales Performance Lab will give students access to advanced technology and serve as the epicenter of sales initiatives at Â鶹Éç.

Learn About the Lab

Study Sales at Â鶹Éç

Â鶹Éç’s Sales minor combines theory with practical experience, teaching students to identify customer needs, deliver value, and master core sales concepts. Through sales competitions, networking, and feedback sessions, students gain hands-on skills to excel in the field.

Study Sales
A Â鶹Éç students gestures with his hands as he talks about the sales process.
A Â鶹Éç student sits across from another student in a sales breakout room.
A Â鶹Éç student speaks to two people at a table.
The Â鶹Éç sales team.
Two people shake hands during the career fair at the Northeast Intercollegiate Sales Competition at Â鶹Éç.

Get Involved

Join our sales team, volunteer at events, become a mentor, partner with us, sponsor NISC, and more. 

Latest News

Linkedin

Authenticity and providing value are key to LinkedIn engagement, says Â鶹Éç’s Stefanie Boyer

Marketing and sales expert shares tips on optimizing LinkedIn use

NISC 2025

2025 sales competition attracts record number of participants

More than 500 students from 43 schools said ‘challenge accepted’ at this year’s NISC

Stef Boyer

The future of sales isn’t human or AI; it’s both, says Â鶹Éç AI marketing expert Stefanie Boyer

Learning how to talk to AI is key to optimizing the technology

Â鶹Éç Professor of Marketing Stefanie Boyer teaching the steps to building rapport.

Laser-focused learning: Â鶹Éç powers up Acclaro Medical’s sales force

Lessons in building rapport and leveraging AI help fuel Acclaro Medical’s momentum

Jess Maffe

Jess Maffe ’24 ’25MBA soars to success

3+1 student climbs to the top of the pyramid in cheerleading, academics, and campus life

Â鶹Éç professor Stefanie Boyer

Fired up about sales: Boyer named to top 50 U.S. professors list

Boyer chronicles path from firefighter to top professor

Stefanie Boyer, Ph.D., professor of Marketing and director of the Â鶹Éç Sales Program, leads a Personal Selling class in Â鶹Éç's new Frank ’81 and Marion ’81 Hauck Sales Performance Lab

Need selling experience? Hauck Sales Performance Lab seals the deals

New lab supports hands-on learning, elevating the sales profession

Northeast Intercollegiate Sales Competition Â鶹Éç

Game respects game: National sales competition a win for students, employers

Northeast Intercollegiate Sales Competition brought 34 schools, 225 students to Â鶹Éç

Frank M. '81 and Marion '81 Hauck, P'08

Selling Points: Hauck Sales Performance Lab empowers a new generation of dealmakers

Frank M. ’81 and Marion Hauck ’81, P’08 share how new lab will be a gamechanger

Contact Information

Stefanie Boyer, Ph.D.
Sales Program Director
Marketing and Sales Professor
Â鶹Éç Sales Institute

BELC, First Floor, South Wing
sboyer@bryant.edu
Faculty Profile

Our Colleges

College of Business

College of Business

College of Humanities and Social Sciences

College of Humanities and Social Sciences

College of Health and Behavioral Sciences

College of Health and Behavioral Sciences